mixitup is the leading event and festival partnership agency in Australia, specializing in music.


We work with Australia's best music and event promoters, consumer brands and agencies.

mixitup allows promoters to focus on their core business through managing their commercial rights strategies and we provide brands and their agencies with a client focused service helping them deliver effective brand experience activities.

The key to our success is creating and ensuring each partnership is robust, profitable and enjoyable for all parties involved.

We have a passion for live music and the arts combined with a unique experience of youth culture, music promotion, brand marketing, event management and event production.

At mixitup we believe that events and festivals have the ability to deliver the most powerful and enduring messages. All brands can develop a strong friendship with their target audience through events, festivals and in particular music, beyond just activation on the day.

Whether it is exclusive content, PR, on-pack or money can't buy promotions, what we offer are opportunities to engage consumers in a compelling, measurable and cost effective manner.

 
 
 
AIR: November 2008 Nevereverland: December 2008 Bondi Summer: December 2008 Shorething: December 2008 Byron: January 2009 Mardi Gras: February 2009 V Festival: March 2009 We Love Sounds: June 2009